To really make the most of YouTube marketing and get the platform to work for your wellness brand, it’s vital to approach it with intention.
It’s one of the leading social media platforms and should definitely have its place in your wider strategy to promote your wellness business. If you look at the site’s average daily visitors and number of page views, you’ll notice that it is second only to Google. It’s also the world’s second-most used social media platform, behind Facebook.
But, why does this matter? And how do you work this to your advantage and get traction for your brand?
Why Use YouTube To Market Your Wellness Business?
Video is an amazing way to get your brand noticed and reveal what your business is about.
You can draw your audience one step closer by showing off your personality and letting them know who you are as a teacher and a leader. Use it to showcase the value you have to offer and the expertise you have to share.
Importantly, you can really spell out what’s unique about your brand and build a like-minded community around shared ethics and values. This will help build trust and give your audience a better idea of why they should turn to you over other businesses.
In doing all of this, you can reach new people who might be interested in what you offer but didn’t know of your brand.
Of course, you can also use your content to engage your existing community, providing them with added expert value and insight.
Finally, if you optimize your YouTube content correctly, it can appear in Google’s search results, helping to improve your visibility online.
How To Use YouTube Marketing For Your Wellness Business
Now that you know the potential value in marketing your wellness brand on YouTube, it’s time to put this into action.
Here are some of the best strategies that you can apply to promote your brand on the platform.
1. Create Themed Playlists To Increase Content Visibility
Creating playlists on your channel does several things.
It helps you keep your content organized, and it helps your viewers find what they are looking for more easily.
Playlists also appear separately in search results, giving your content an extra shot at being found online.
Here are a few playlist theme suggestions to organize your profile:
- Virtual events/webinars
- Demonstrations/virtual classes/how-to videos
- Behind the scenes videos of your retreats or business
- Client testimonials
- Q&A sessions
- Educational videos on why your wellness services are so important
- Interviews with industry leaders
2. Select An Engaging Video Thumbnail
Thumbnails are still images that give viewers a quick preview of your video content. They play a part in helping people decide whether or not they want to take the leap and watch your content.
If you have a verified YouTube account, you can create your own thumbnail. Otherwise, you should select one from the platform’s auto-generated thumbnails.
When designing your thumbnails, use a high-quality photo, include brand elements, and lay over some text to entice viewers in.
3. Attract New Subscribers By Posting Videos Regularly
If you are serious about making YouTube marketing a success, you will need to consistently publish videos that inspire and pull in your target audience.
The best way to start building your audience is to create a regular series of videos and upload them on a set schedule. This fresh stream of content will help to keep your feed active and your audience engaged.
Depending on what you offer, some ideas could be a series of weekly yoga videos, meditation classes, or healthy eating tips.
These don’t always need to be long form videos either - you can take a larger theme and break it down to produce interesting byte-sized bits of content for your subscribers to enjoy.
4. Experiment With YouTube Shorts To Gain Viewership
One of the biggest online marketing trends over the last year is the rise of short-form video content. It started with TikTok, moved onto Instagram Reels, and now YouTube has introduced Shorts.
YouTube Shorts aren’t ideal for basing your entire content strategy around, but they’re a great way to generate viral content. Your Shorts have a much better chance of reaching more people and stacking up views.
A few ideas could be to create short promotional videos or snippets of your long-form content. Or, you could make quick and fun videos to quickly introduce yourself or your teachers.
Another idea is to use Shorts to demonstrate how to do something relevant to your service in less than 60 seconds.
5. Distribute Your Videos Across Your Marketing Channels
Once you’ve created a great YouTube video, don’t just upload and forget about it. To get more eyes on your content and meet your audience where they are, you need to share it across your marketing channels.
With this in mind, use your videos to prop up your email marketing efforts. You can also share them on social media and direct your followers to your YouTube platform.
Other ideas are to embed your videos on your website or landing pages, and include them anywhere you want to connect and engage with your audience.
6. Optimize Your Content For SEO
Just like you would do for Google, you need to optimize your YouTube content for SEO. This will help people find your content and ensure it’s delivered up in relevant search results.
To do this, you need to consider the metadata you use in your videos.
Start by carrying out keyword research to see what people are searching for on the platform. From there, use the terms you identify in the video titles and descriptions.
While you are at it, don’t forget to ensure your videos are optimized with the right thumbnails, categories, subtitles, and closed captions if needed.
If your wellness business isn’t on YouTube yet, now's the time to start. Creating high-quality and engaging videos is now easier and more accessible than ever before.
You can use the platform as a place to drum up an impressive audience or following. The more you build and engage this community, the more likely people will turn to you when they need the type of advice or services that your wellness business offers.
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