Continuous learning is one of the most beneficial things you can do for your business. The travel industry is ever-changing, and businesses that stay on their toes and focus on being updated on every aspect – marketing, tools, best practices, etc.- are thriving. Luckily, the internet has facilitated the distribution of knowledge, training, and certifications through online courses and webinars. Free travel industry webinars abound! You just have to keep an eye out for the most relevant, comprehensive, and thorough travel and tourism webinars. 

At WeTravel, we understand the great value of knowledge; that’s why we think it should be available for everyone! Through our Academy, we’ve released a series of free travel industry webinars and courses you can start watching today! We release free and new webinars and courses every month, so if you don’t want to miss out on our latest content to grow your travel business, we invite you to subscribe to our newsletter or bookmark our academy page!

We’ve prepared a roundup of the best 8 free travel and tourism webinars and courses you can find on our Academy right now. 

Best free webinars and courses for your travel business

1. Travel Business Webinar: Google Analytics for Travel Businesses

To achieve great results for your travel business, you must understand how your audience interacts with it online. There’s no better tool for this goal than Google Analytics! With this powerful tool, you can get insights into your website’s most visited pages, its bounce rate, how much time users spend on it, if they are consuming one or more pages per session, and so much more. These insights will help you make data-driven decisions on page structure, content, UX design, CTA placement, and a myriad of things you can do to improve your online travel business’ presence. 

WeTravel, along with expert Peter Zhang, put together this comprehensive and free webinar on the basics of Google Analytics and all the things you can accomplish with this powerful tool for your travel business. 

With this free one-hour webinar, you’ll learn about:

  • Best practices for you to set up your account
  • Basic concepts and terminology to use the tool
  • Understanding your audience, acquisition, and visitor behavior
  • Real-world examples with WeTravel’s Google Analytics integration

… and so much more!

2. Travel Industry Course: Content Marketing Strategy for Tour Operators

In the world of Digital Marketing, Content is king. But what do we mean by content? Is it only articles and blog posts? Most certainly not. When we talk about content, we refer to value. We talk about offering your clients valuable and timely information for them to get inspired, clear their doubts, and discover what’s your edge between the sea of offers they’re currently analyzing. 

Whether it’s a blog, an FAQ page about a destination, a 30-second tour video, or a breathtaking brochure, you always need to consider what your potential clients want and need to see and know. Being part of the travel and tourism industry gives you the opportunity to create an impressive, informative, and inspiring content marketing strategy that converts curious website visitors into your travel business’ transacting clients. 

WeTravel and the wonderful Chris Torres offer this free travel industry course that will get you started on creating your business’s strategy to thrive and stand out from the competition. Get all the guidance you need to generate valuable content that will cover your potential client’s needs and get them through your sales funnel!

Apart from learning how to engage more with your audience through your content, this travel industry course will also teach you:

  • Why you should go from operating a tourism firm to a media company
  • Recognizing the client’s experience through your customer’s journey
  • How to quickly come up with topic ideas
  • How to create a video campaign that can produce 100 days’ worth of material

… and so much more!

3. Free Travel Industry Webinar: Website & Payment Must-Haves to Maximize Tour Conversions 

Your potential clients are getting more tech-savvy by the minute! Is your travel business ready to meet their digital needs? An efficient website and payment solution that turns your client’s booking process into smooth sailing is one of the most important things you need to capture and convert more leads. To optimize your website and payment solution to the fullest, you first need to understand how your users interact with it, what they want to see, how they want to pay, and so on. 

During this free travel industry webinar, you’ll get to explore all the must-haves your website needs to meet your clients with a friendly and easy-to-navigate booking process that will drive more conversions and transacting clients to your business.

Join WeTravel in this hour-long discussion and take notes on what tools you need to start implementing right now!

During this free travel industry webinar, you’ll learn:

  • Some technological requirements and must-haves for your website
  • Observations on the behavioral changes seen in travelers during COVID-19
  • Key technological components of WeTravel that can enhance your booking experience
  • Why it’s crucial to give your visitors mobile options

… and so much more!

4. Travel Business Free Course: An Introduction to Sustainable Tourism

Being a sustainable business is an everyday commitment to do better for the planet we’re so lucky to call home and the individuals that inhabit this land with us. For tourism companies, sustainability should be a priority because the great outdoors is a primary source of income for this industry. So, travel agencies, tour operators, destination management companies, and more should be at the forefront of sustainability.

Sustainable tourism entails so much more than just being environmentally friendly; it also includes giving back to the community, supporting local economies, bettering your practices around interaction with animals, and so much more. 

WeTravel and Tourism Cares created a free one-hour course to get you started on all things sustainability for your business! During this very comprehensive online course, you’ll learn how to:

  • How to create a strategy to approach sustainability at all levels of your business
  • How to reduce your business’s carbon emissions and waste management tactics
  • Animal welfare and climate justice
  • How to add meaningful products to your business

… and so much more!

5. Travel Industry Free Webinar: How to Protect Your Travel Company Online (Cybersecurity Training)

Protecting your company from cyber attacks also means protecting your client’s sensitive information. Digital attacks come in all shapes and sizes, so we need to be in the loop about efficiently safeguarding our business from threats. Tourism companies handle their clients’ credit card details or bank account information, so it’s crucial to have all the necessary resources to protect this data. You’ll create trust-based relationships with your customers by implementing all the best security measures.

During this free travel industry webinar, you’ll hear from our very own Garib Mehdiye, WeTravel’s Chief Technology Officer (CTO). In this hour-long webinar, you’ll explore how to identify your travel business’s vulnerabilities to protect your information and your client’s information safe. 

Amongst many things, you’ll learn to:

  • Recognize and prevent phishing and ransomware attacks
  • Implement secure email and password usage practices
  • Check your data’s current security status

… and so much more!

6. Travel Industry Webinar: Creating Demand for your Tours in Today’s Economy

The road to recovery after a challenging time can be very stressful to embark on. Nevertheless, it’s always good to have a handy resource that can get you started on your journey and bring you some ease. The COVID-19 pandemic generated a lot of stress for the travel and tourism industry. Still, many operators, travel agencies, retreat planners, and more are seeing the light at the end of the tunnel after understanding how the mindset of their travelers works now. 

What are your customers looking for now? What are their new expectations and fears? What are their new deal breakers or what will get you to close your deal? These are some of the questions we need to ask ourselves to adapt our travel and tourism offers to fit what people are looking for. 

During this free travel and tourism webinar, led by the bright Kate Burda, you’ll learn how to drive more revenue to your business during challenging times by focusing on the essential changes you need to make to adapt to the context that surrounds you. 

During this 1-hour webinar, you’ll learn how to: 

  • Identify how your most valuable customers think
  • Change your marketing and sales approach to a customer-centric one
  • Targeted marketing to your most valuable customer

… and so much more!

7. Travel Business Webinar: Advancing LGBTQIA+ Travel for an Inclusive Industry

Creating a much more inclusive world is everyone’s duty! Plus, we genuinely believe that the joy of traveling and discovering the wonders the world has to offer deserves to be safely experienced by every individual regardless of their identity or preference. So why not start with making your travel business more open, accepting, and inclusive of the LGBTQIA+ community?

With this free travel business webinar, created alongside Tourism Cares, you’ll find a guide to navigating the first steps towards a more inclusive business and practices you can start implementing today to achieve this. 

During this 1-hour roundtable discussion, you’ll learn about:

  • The role of the travel industry in the rights and liberation of the LGBTQIA+ community
  • How companies can promote change for greater inclusivity in the workplace and industry
  • How travel agencies can support the LGBTQIA+ community in traveling safely

… and so much more!

8. Free Travel Industry Course: Photography Ethics For Your Travel Business

Everything you do communicates something to the rest of the world. As travel businesses, we need to make our core values clear through the imagery we use and the practices we’ve implemented for interacting with and photographing, places, animals, and other people. As these values shine through, we’re going to be able to offer more transparency to our potential clients on what they can expect from the experiences they book with us.

Photography ethics are very important to reflect how inclusive your travel company is and how aware you’re of others and their feelings and visions of the world. How we choose to interact with people wearing their traditional attires, a place that is deemed sacred by other cultures, or an animal that’s resting on the beach, says a lot about what your business holds as important. 

During this free travel industry webinar, created by the fantastic travel photographers Lisa Merrill, Amina Mohamed, and Lisa Langell, you’ll learn all about photography ethics and what can you start implementing in your travel business today!

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At WeTravel, we’re committed to providing the resources all travel businesses need to thrive. Whether it’s our powerful booking and payment solution, travel industry webinars, or an article with the latest insights on how to keep growing, we’re always generating new content! If you want to stay in the loop of our latest publications, upcoming courses, etc. we recommend you subscribe to our newsletter (you can find the form at the top right corner of this blog) to get all the information you need right in your inbox.