CRO 101: Optimizing Your Tour Page

March 02, 2023
Isabel Espinoza (she/her)
1 min read

You may have the most beautiful and visually striking page out of all the travel businesses in your area. Still, if you don’t properly optimize your conversion paths, pages, and more, you have a brochure, not an online travel business. Conversion rate optimization is a valuable and often overlooked strategy that will make your business successful by seizing organic traffic and lowering customer acquisition costs. This can be attained by actively modifying your website based on a hypothesis, investigation, A/B testing, and more. 

To optimize your conversion rate properly, you need to have a customer-centric approach that allows you to understand your user’s natural steps while navigating their customer journey on your website. This will facilitate creating natural conversion flows that offer your website visitors everything they need to become your customers. Part of successfully optimizing your conversion rate optimization is understanding what drives people to book your tours, fill in a form, or sign up for your newsletter and what prevents them from doing this. 

To help you navigate this crucial step to making your business more successful online, WeTravel has teamed up with Kelsey Toner (he/him) from Guest Focus to provide you with excellent advice and actionable insights to start boosting your travel website’s conversion rate through a free 1-hour webinar.

What you’ll learn: 

  • Applicable knowledge to help you avoid some of the most common website and tour page design mistakes.
  • Proven actions you can undertake to enhance your tour pages and gain more customers.
  • Actual examples of compelling tour descriptions to help convert website visitors into customers.

… and so much more!

Watch for free CRO 101: Optimizing Your Tour Page


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