The world of multi-day group travel is only growing. In fact, it’s estimated to be worth $270 billion in 2025. Let’s put this figure into perspective: A record $1 out of every $10 approximately spent in 2024 was forecasted to be on travel, according to an annual report by the World Travel and Tourism Council.
At WeTravel, we get the pleasure of seeing what experiences millions of travelers book using those dollars, every year. Money spent on custom trips created for groups of travelers who share the same passions, from knitting to mountain biking to wine tours. It's groups of students traveling to visit Washington DC, or to march in a St. Patrick's Day parade. It’s trips with similar groups of people, from all walks of life like solo travelers, LGBTQ+ travelers, women travelers. It's adventure tours that host community-based tourism experiences, like raft building in the Tambopata National Reserve, or staying overnight in a Bedouin camp in the Sahara.
Every one of these bookings contributes to a thriving global community and economy, employing millions of people and supporting local suppliers and local communities. That’s why I work every day in this industry – I’m sure it’s why you do, too.
Yet, behind every trip, every experience is the logistics being managed by countless tools – just to keep trips departing. Managing itineraries, bookings, payments, supplier payouts, traveler details, all the while delivering an unforgettable traveler experience, is a lot for any business to keep in sync.
That leads me to the departure point of this letter – and the future for the multi-day travel businesses. Operators no longer have to choose between growing revenue or managing the details.
Gone are the days of relying on a patchwork of tools–and their subscription fees–to manage back and front-end operations, empower your teams, and deliver exceptional experiences.
We’re keeping everything that 8,000 clients love about WeTravel—a robust suite of booking and payment solutions—and integrating a full flow of tools that are essential to helping operators grow efficiently–and quickly.
That’s one platform, to manage your entire business and every single step of the traveler’s journey: From the moment they land on your website and click ‘Book Now’ to writing the review they’ll leave after their trip is over. And that same platform manages every detail of operations, from processing payments to managing traveler details, to fund payouts.
These enhancements aren’t just about making things easier; they’re about helping businesses in the $270 billion multi-day group travel industry stand out, deliver exceptional experiences, and drive more bookings. The competition to attract and retain travelers has never been fiercer, and WeTravel 2.0 (sorry, I can’t help myself!) ensures you have everything you need in one place.
We’ve always built WeTravel with one goal in mind: to support the businesses that make multi-day group travel possible. With WeTravel 2.0, we’re taking that commitment even further. We evolve because we see the challenges you face, and we innovate to support your success. This is just the beginning, and we can’t wait to see how you use WeTravel to take your business to the next level.