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Unpacking Data: Race, Diversity, and Equity in the Travel Industry
Keri Pfeiffer (she/her)
1
min read
NOMADNESS Travel Tribe partnered with Tourism RESET to create and disseminate the 2020 Black, Indigenous and People of Color (BIPOC) Diversity in Travel Report: Trends + Insights. This initiative, the largest of its kind to date with over 5000 respondents covering 89 data points, including COVID Behaviors, Marketing + Representation, Travel Behaviors + Desires, Tech, and Extended Demographics, is dedicated to promoting social equity in the travel and tourism sphere.
In 2018, Black travelers spent $63 billion on global tourism, an enormous leap from $48 billion in 2010 (Mandala Research). As the fastest growing segment in the travel industry & with over 89% of respondents being either Millennials or Gen Xers, this session will provide an in-depth overview of these survey results, to better understand the real experiences of BIPOC travelers, influencers, and community leaders.
Watch Unpacking Data: Race, Diversity, and Equity in the Travel Industry
About our speakers:
Founder of NOMADNESS Travel Tribe, an international community of over 25,000 travelers of color, started in 2011. She is also Founder of the Audacity Festival, an annual event for travelers of color and our allies. NOMADNESS Travel Tribe is known as the community that spearheaded the entire Black travel movement known on social media. Robinson has been noted as National Geographics 21 Most Visionary Women in Travel History, Entrepreneur Magazine’s 50 Most Daring Entrepreneurs, The Root 100, and is an AFAR Travel Vanguard Award recipient. In addition to her work on her own brands, Robinson is also Contributing Editor at CondèNast Traveler Magazine.
Alana K. Dillette is an Assistant Professor in the Payne School of Hospitality and Tourism Management at San Diego State University. She also serves as a Co-Director for Tourism RESET, an organization focused on promoting race, ethnicity and social equity in tourism. Her research interests include issues around diversity and inclusion, more specifically looking at the intersection between tourism, race, gender & ethnicity. Currently, she is conducting research to better understand the Black travel experience.
Stefanie Benjamin, PhD is an Assistant Professor in the Retail, Hospitality, and Tourism Management Department at the University of Tennessee and the Co-Director for Tourism RESET. Her research interests include social equity in tourism around the intersectionality of race, gender, sexual orientation, and people with disabilities. She also researches content tourism, implements improvisational theater games as innovative pedagogy, and is a certified qualitative researcher.
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About the author
Keri Pfeiffer (she/her)
Keri Pfeiffer has been in the travel industry for 4+ years working as the Head of Account Management for WeTravel. She has consulted with hundreds of businesses to scale up their operations using technology. Additionally, she is a certified yoga teacher & has traveled to more than 55 countries as a digital nomad.