AI has reshaped how travelers discover and compare trips. Instead of moving through a traditional search funnel, travelers now use tools like ChatGPT, Google Gemini, and Microsoft Copilot to ask for trip recommendations in one step. This shift means traditional SEO (search engine optimization) alone is no longer enough. Tour operators now need to understand AI-driven search and how to make their content interpretable, trustworthy, and surfaceable.
In SEO Isn’t Enough: How to Get Found in AI Search, Brennen Bliss, CEO of Propellic, explains what the collapse of the traditional funnel means for your bookings and how AI tools decide which operators to recommend. You’ll learn the key differences between traditional search and AI search, and the practical, low-lift updates that help you stay visible and win more direct bookings in 2026.