SEO Isn't Enough: How to Get Found in AI Search

Kathryn Foley (she/her)
1 min read

How to Get Found in AI Search: Webinar Replay for Tour Operators

AI has reshaped how travelers discover and compare trips. Instead of moving through a traditional search funnel, travelers now use tools like ChatGPT, Google Gemini, and Microsoft Copilot to ask for trip recommendations in one step. This shift means traditional SEO (search engine optimization) alone is no longer enough. Tour operators now need to understand AI-driven search and how to make their content interpretable, trustworthy, and surfaceable.

In SEO Isn’t Enough: How to Get Found in AI Search, Brennen Bliss, CEO of Propellic, explains what the collapse of the traditional funnel means for your bookings and how AI tools decide which operators to recommend. You’ll learn the key differences between traditional search and AI search, and the practical, low-lift updates that help you stay visible and win more direct bookings in 2026.

What You’ll Learn:


  • The key differences between SEO and AI-driven search, and how to optimize for each
  • What AI tools look for when choosing which brands and trips to surface
  • How to optimize your website and Google Business Profile so AI can understand and recommend your brand 
  • How to create content to feed both SEO and AI 


Watch Our Free Webinar: SEO Isn't Enough: How to Get Found in AI Search 

 

 

 

About the author

Kathryn Foley (she/her)
Kathryn Foley (she/her)
A writer at heart, Kathryn has been a copywriter in the travel industry for over six years. With experience in both the B2B and B2C travel markets, she now brings her copywriting expertise to WeTravel. Mum to an energetic toddler, if she’s not finding a moment of calm in writing she’ll mostly be found surfing - or teaching her little one to do the same.

Related Posts