This introductory guide will equip your travel business to better understand target audiences, provide practical steps to help identify your target audience of female travelers, and present social media considerations for marketing to your specific traveler audience.
This guide includes:
- An explanation of target audiences and why it is important to identify yours
- Four practical steps your business can take to identify your target audience
- An examination of different types of female traveler personas that may make up your target audience
- Social media considerations for marketing to different target audiences
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