Whether you're already using Google Analytics or curious about how it works, join us in conversation with SEO strategist & Google Analytics expert Peter Zhang.
He'll weave in a quick primer for those new to the platform (i.e., basic terminology & concepts, best practices for account set-up), but will focus primarily on the ways Google Analytics can be applied to travel businesses specifically.
As an attendee, expect to come away from the webinar with the tools to better understand your audience, traffic acquisition, and visitor behavior. You'll also learn how to set goals and measure your progress.