Google Analytics for Travel Businesses: Insights To Power Growth

Keri Pfeiffer (she/her)
< 1 min read

Whether you're already using Google Analytics or curious about how it works, join us in conversation with SEO strategist & Google Analytics expert Peter Zhang.

He'll weave in a quick primer for those new to the platform (i.e., basic terminology & concepts, best practices for account set-up), but will focus primarily on the ways Google Analytics can be applied to travel businesses specifically.

As an attendee, expect to come away from the webinar with the tools to better understand your audience, traffic acquisition, and visitor behavior. You'll also learn how to set goals and measure your progress.

You'll leave the webinar with:

  • Basic terminology & concepts
  • Best practices for account set-up
  • Understanding your audience, acquisition, and visitor behavior
  • Setting goals and measuring your progress
  • A walk-through of real-world examples with WeTravel's Google Analytics integration

Watch the webinar recording

About the author

Keri Pfeiffer (she/her)
Keri Pfeiffer (she/her)
Keri Pfeiffer has been in the travel industry for 4+ years working as the Head of Account Management for WeTravel. She has consulted with hundreds of businesses to scale up their operations using technology. Additionally, she is a certified yoga teacher & has traveled to more than 55 countries as a digital nomad.

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