MULTI-DAY TRAVEL TRENDS

BOOKING BEHAVIORS IN 2026

WeTravel's Annual Report

Drawing on real booking activity from 1.3 million travelers, and insights from businesses across the industry, this report examines the patterns shaping multi-day travel in 2026 – and what they suggest for how travel businesses can adapt in the year ahead.

REAL BOOKING DATA, REAL BUSINESS PERSPECTIVES

Most travel reports tell you what’s changing. This one is designed to help you decide what to do next.

Built on aggregated booking activity from 1.3 million travelers across 800,000 bookings and 350,000 trips – alongside insights from our Annual Trends Survey – this report shows how multi-day travel is actually operating in 2026.

It translates what we see in the data into the operational decisions businesses are facing right now: how to price trips, how much flexibility to build in, where customization is paying off, and how to adapt operations as costs and complexity continue to rise.

The result is a clearer, more grounded reference for planning the year ahead – yes, the trends, but also clear takeaways on how to use them.

WHAT'S INSIDE?

Aggregated booking data from 1.3 million travelers across 800,000 bookings, showing year-over-year changes observed in booking data
Annual Trends Survey data from hundreds of travel companies capturing operator perspectives – on bookings, group types, experience formats, and trip design – rather than traveler sentiment
Clear takeaways at the end of each chapter, translating the data into how businesses can adapt to evolving trends and traveler expectations
A practical view of what is changing across multi-day travel this year, and where businesses may need to adapt as trips grow in price, size, and complexity

Want a more detailed analysis of the report's findings?

The report shows the data. This session adds perspective. Watch the replay of our annual trends webinar to hear WeTravel’s CEO go beyond the data, share real operator examples, and talk through how businesses are interpreting the shifts as they make day-to-day decisions.

Watch it on Demand

About WeTravel

WeTravel is built for the realities of running a multi-day travel business, where trips span months, teams and partners work across borders, and coordination matters as much as sales. Trusted by over 8,000 travel businesses worldwide, WeTravel brings everything needed to sell and manage multi-day travel into one place: websites and itineraries, bookings and CRM, payments and partner management, including a global marketplace of 6,500+ partners.

Request a Demo

What is the WeTravel Travel Trends Report, and who is it for?

The WeTravel Travel Trends Report is an annual report analyzing booking behavior and operational trends in multi-day travel. It is written for tour operators, DMCs, travel advisors, and other businesses selling multi-day trips.

What data is the 2026 Travel Trends Report based on?

The report is based on aggregated, anonymized WeTravel booking data covering 1.3 million travelers, 800,000 bookings, and 350,000 trips, along with responses from WeTravel’s Annual Travel Trends Survey of hundreds of 400+ travel businesses.

How is this report different from other travel trend reports?

This report focuses on how multi-day travel businesses operate, not traveler inspiration or destination trends. It combines observed booking behavior with operator-reported experience to show what is already happening in the industry.

What insights does the 2026 Travel Trends Report cover?

The report covers pricing changes, booking structure, customization demand, direct bookings, AI adoption, and operational complexity in multi-day travel. Each chapter ends with a short set of takeaways.

Does the report include year-over-year comparisons?

Yes. The report includes year-over-year comparisons where consistent survey questions or historical booking data allow for accurate comparison.

Is the Travel Trends Report relevant to my type of travel business?

The report is relevant to most multi-day travel businesses, including adventure, custom and luxury travel, wellness retreats, DMCs, and travel advisors. Insights focus on shared business and operational patterns across segments.