

FREE WORKSHOP
Product Marketing Workshop
Crafting Standout Tour Pages
Wednesday, November 19th
9 am PT - 12 pm ET - 5 pm GMT
1h duration
Struggling to turn page views into bookings? Join our free, interactive workshop with tour business coach Kelsey Tonner to learn how to optimize every part of your tour pages—from layout and images to headlines and calls-to-action—for better conversion.
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Why Enroll?
Personalized Feedback
You will have the chance to submit your tour page to receive a live review by Kelsey, providing you with specific and actionable recommendations on how to get more bookings
Peer Learning
You will also gain insights from live critiques of other tour pages, understanding common pitfalls and best practices that could be applicable to your own site
Immediate Impact
You will be able to implement quick changes on the spot to start improving your page’s performance right away
Creating great tours is only half the job — getting people to book them is the other. In such a competitive market, your tour page needs to do more than just make your trip stand out. It has to convince, and convert.
That’s why WeTravel runs quarterly workshops focused on building better-performing tour pages — so you can turn more browsers into bookers, together with a community of like-minded operators.
Hosted by Kelsey Tonner, of Guest Focus Tour Business Coaching, these interactive workshops will provide you with the opportunity to receive live, personalized feedback on trip pages. This isn't just another webinar; it's a chance to improve your conversion rate in real time, with expert advice tailored to your specific needs.Meet The Instructor

Kelsey Tonner (he/him)
Founder at Guest Focus
Kelsey Tonner is the founder of Guest Focus Tour Business Coaching and for two decades he’s been helping tour business owners as a mentor, consultant, speaker, experience designer, guide trainer, and award-winning tour leader. Since 2015, their programs have helped over 2,000 tour operators from 75+ countries around the world and Kelsey has been a regular speaker at over 35 industry events and conferences. Learn more or get involved by visiting Guest Focus’s website.

Multi-Day Travel Product Development
Product Managers. Destination Managers. Marketers. Copywriters. This Academy space is built for you. From industry leaders to global Tourism Boards, we've partnered with experts to make developing multi-day group travel products easier -- and fun!
