WEBINAR

SEO Isn’t Enough: How to Get Found in AI Search

Thursday, December 18th
9 am PT - 12 pm ET - 5 pm GMT
1 hour

The traditional travel search funnel has collapsed – but what does this mean for your bookings? Join WeTravel and Brennen Bliss to explore the differences between optimizing your website for traditional search engines vs. AI-search, and how to boost discoverability to win more direct bookings in 2026.

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About the Session

Where search engine optimization (SEO) once shaped how travelers discovered trips, AI now decides which websites they see – and ultimately, which experiences get booked. What does this mean for your business, and your bookings?

In this session, Propellic’s CEO, Brennen Bliss, will break down what this shift from traditional search engine to AI-driven search means for your business and share practical steps you can put in place today to stay visible and drive bookings.

You’ll leave with clear, actionable ways to boost discoverability and gain more direct bookings in 2026.

During this one-hour session, you’ll learn:

The key differences between traditional search and AI-driven search, and how to optimize for each
What AI search looks for when choosing which brands to surface
Practical, low-lift actions your team can take today to improve visibility and booking performance
How to structure your content and Google Business profile so AI tools can understand and surface it

The session will conclude with an open Q&A. If you can’t attend live, register anyway, and we’ll send the recording afterward!

Brennen Bliss
Founder and CEO at Propellic

Brennen Bliss is the Founder & CEO of Propellic, a high-growth travel marketing agency helping travel brands unlock visibility, conversions, and revenue through SEO, paid media, and AI-driven discovery. Brennen started building websites at 14 under the name PixelCutLabs, growing the company from a solo freelance operation into a national agency known for its creative approach to technical growth.

Based in Austin, Brennen speaks frequently at conferences like Arival, Phocuswright, and WTM London, contributes to major industry publications, and is recognized as one of travel’s emerging leaders shaping the future of how travelers discover and book experiences.

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SEO Isn’t Enough: How to Get Found in AI Search

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