Guide for Identifying Your Female Traveler Target Audience
This introductory guide will equip your travel business to better understand target audiences, provide practical steps to help identify your target audience of female travelers, and present social media considerations for marketing to your specific traveler audience.
This guide includes:
- An explanation of target audiences and why it is important to identify yours
- Four practical steps your business can take to identify your target audience
- An examination of different types of female traveler personas that may make up your target audience
- Social media considerations for marketing to different target audiences
About the author
Morgan (she/her) is WeTravel’s Content and Social Impact Consultant. She is especially passionate about sustainability, DEI, and women’s empowerment. Morgan also recently received her Masters of International Relations. She is currently based in Madrid, Spain and loves to travel and write in her spare time.
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