Creating Demand for your Tours in Today's Economy

Keri Pfeiffer (she/her)
1 min read

How we engage with customers in today’s world needs a new approach and a new mindset.

What we know is what worked in the past, but that isn’t what necessarily works today. Many travel companies know they must do things differently, but they aren’t sure what that looks like, so we will spend an hour talking about what the changes need to be made in your company and give you some valuable marketing insights to increase your bookings & revenue.

What you will learn:

  • The most valuable customer thinking
  • Customer centricity in marketing and sales
  • Targeted marketing to your most valuable customer

Watch Creating Demand for your Tours in Today’s Economy

 

Guest Speaker

Kate Burda

Kate Burda

For nearly 30 years, hospitality revenue management expert Kate Burda has worked with leading brands including Marriott, Hilton, and more. She is CEO and Founder of  Kate Burda & Co., which specializes in revenue management and marketing for the luxury hospitality industry. She is very passionate about her work and helping hotels navigate, not only through the pandemic but beyond as our industry starts to recover and rebound.

About the author

Keri Pfeiffer (she/her)
Keri Pfeiffer (she/her)
Keri Pfeiffer has been in the travel industry for 4+ years working as the Head of Account Management for WeTravel. She has consulted with hundreds of businesses to scale up their operations using technology. Additionally, she is a certified yoga teacher & has traveled to more than 55 countries as a digital nomad.

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