COURSE
Rethinking Tour Development
Learn how to transform your tour ideas into impactful products that resonate with travelers and positively contribute to communities
Course Duration: 25 minutes
Course Language: English
Closed Captions: English & Spanish
Lifetime Access
Shareable Course Certificate
100% Online Lessons
Why Enroll?
Access Exclusive Expertise
Learn from one of the industry's leading tour operators and gain valuable insights that empower you to create effective, mission-driven tourism products.
Create a Positive Impact
Discover strategies for ensuring your tours contribute positively to local communities and align with traveler preferences for immersive experiences.
Drive Business Growth
Equip yourself with innovative marketing tactics that attract and retain customers, helping you stand out in a competitive market.
What You'll Learn
Introduction
Get inspired by the history of Intrepid Travel and learn how they’ve created inspiring, replicable, and scalable tourism products.
Building Your Product
Begin the product development process by defining your unique offerings, understanding your target audience, and ensuring your product is scalable.
Marketing Your Product
Discover how to effectively market your tour through authentic storytelling, highlighting what makes your experience unique, and establishing a recognizable brand identity.
Your Product’s Impact
Learn about the ways your tour can create a positive impact on local communities, environments, and the overall travel experience.
Conclusion
Reflect on your journey through the course and conclude with one final example of an innovative tourism product to inspire you.
Course Description
Many travel professionals recognize the challenge of how to accurately transform inspirational ideas into tourism products that sell. With this course, created in partnership with Intrepid Travel, you’ll gain the tools and insights needed to develop and market impactful tourism products that resonate with today’s experience-driven travelers and reflect your unique brand identity.
Whether you’re creating new tours or refining existing offerings, this course will guide you how to build inspiring, replicable, and scalable experiences that resonate with your audience all while creating positive change in the industry and local communities.
WeTravel's Academy
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Frequently Asked Questions
Do I need to pay to access this course?
No, this course is entirely free! All you have to do is enroll in the course and you will be given free, lifetime access to the video lessons and course materials.
Do I need to be a WeTravel client to access this course?
No, you do not need to be a WeTravel client to enroll in any of our Academy courses. Our courses are available to everyone!
If I have a question or need help, who should I talk to?
If you have any questions or need help with the course, please email community@wetravel.com and someone will get back to you as soon as possible!
Will I get a certificate after finishing it?
Yes! We want you to be able to share your achievement. Upon completion of any Academy course you will receive a Course Certificate directly to your inbox that you can share with your network!