AUSTRALIA CASE STUDY
Scaling without sacrifice: How SameWave Collective grew globally with WeTravel
Sandra Martinez, Founder of SameWave Collective

About SameWave Collective
By women, and for women, SameWave Collective designs and hosts unforgettable surf trips at magical spots in Australia, Morocco, and Indonesia. From their home base in Byron Bay, the team crafts unique surf retreats designed to create community while taking their riders’ skills to the next level.
Based in Australia, SameWave Collective is an all-women crew

“Most of our riders come from Australia and Europe — lots of adventurous women who are keen to surf, travel, and meet like-minded ocean lovers. ”
The Challenge
Before discovering WeTravel, SameWave Collective found that taking payments was complex and time-consuming. The team also struggled with admin. Keeping track of bookings, waivers, flight details, deposits, and balances was taking away from what they’re most passionate about: sharing the stoke with all-women crews!
“It was a bit of a patchwork setup - juggling PayPal links, international transfers, and way too many spreadsheets. We needed something that could handle the backend, so we could focus on delivering epic trips.”
The Solution
SameWave Collective needed flexible payment options that supported payments in AUD and EUR as most of their travelers come from Australia and Europe. With WeTravel, their riders can now pay in their own currency using fee-free local payment methods (BECS in Australia and SEPA or iDeal in Europe).
WeTravel’s centralized system, which handles payments, waivers, and participant information collection, has made running trips much smoother for the business and its guests. Plus, features like auto-messaging have simplified managing multiple trips.
WeTravel’s centralized system, which handles payments, waivers, and participant information collection, has made running trips much smoother for the business and its guests. Plus, features like auto-messaging have simplified managing multiple trips.
“WeTravel’s system has saved us hours of admin and helped us avoid all those little errors that used to slip through. Our operations have become much more streamlined since switching to WeTravel.”
The Impact
WeTravel’s secure, smooth payment system has helped facilitate bookings from the other side of the world – a “game-changer” for international guests. With an accessible and stress-free booking experience, SameWave Collective is taking more bookings from Europe, Australia, and beyond.
But more than this, the platform has allowed SameWave to scale without sacrificing the business’s core values.
But more than this, the platform has allowed SameWave to scale without sacrificing the business’s core values.
“We’ve expanded internationally, and we’re planning to launch more trips next year. It feels like we’ve finally got the right tools to support the growth we’re aiming for.”
“We were growing fast, and it was starting to take away from the creative, community-building side of things, which is what we really love! WeTravel has made it easier to scale while keeping the quality and care our brand is known for.”
Sandra Martinez
Founder of SameWave Collective
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