FOR OPERATORS, FROM OPERATORS

WeTravel surveyed hundreds of businesses across multiple segments to reveal the reality of multi-day, group travel in 2025. And the booking data has spoken, loudly.

Our Annual Report explores the booking behavior that’s defining travel in a new year, and what this means for multi-day travel businesses. As well as mapping out key booking patterns, we reveal emerging trends – from where and what travelers are booking, to how businesses are adapting to rising costs and an increasingly technology-led industry.

WHAT'S INSIDE?

Comparative data with WeTravel’s 2024 Annual Report, revealing what’s changed since last year, from changes in booking lead time to new destination preferences
The essential booking data every business needs on their radar – the who, what, how, when, and where of travel in 2025
This year’s emerging travel trends, from the rise of community-focused trips to travelers seeking cooler climates, to solo-only group trips
Opportunities for businesses to utilize the findings in this report to support operations, including how businesses are leveraging AI – and how they’re not

Want a more detailed analysis of the report's findings?

700,000 travelers. 50,000 bookings. Hundreds of survey respondents, operating from six continents. Catch up on our annual trends webinar, where WeTravel’s CEO reviewed global bookings for 2025 departures and discussed how these trips are marking the next year–and beyond–of multi-day group travel.

WATCH IT ON DEMAND

About WeTravel

Founded in 2016, WeTravel was built to support multi-day, group travel businesses by digitizing and simplifying the travel booking and payment process. Now used by more than 500 travel companies—to transact with nearly a million travelers and thousands of suppliers, annually— the platform has grown, and now enables businesses to increase sales, reduce admin time, facilitate global payments, and delight travelers. The complete solution to managing multi-day, group travel businesses, in one platform.

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What are the key booking trends for multi-day travel in 2025?

As multi-day travel evolves, key trends include increased demand for customized itineraries and the shift toward group travel experiences. For an in-depth analysis of these booking behaviors, download WeTravel's Annual Travel Trends Report.

How can SaaS travel platforms enhance multi-day tour operations?

SaaS travel platforms like WeTravel streamline the booking process, reduce administrative overhead, and centralize communication among operators and travelers. Discover how technology can simplify your operations in our Travel Trends Report.

What challenges do multi-day travel operators face with changing consumer preferences?

Operators often struggle to keep up with rapidly evolving consumer expectations, particularly regarding personalized experiences and sustainability. The Saas travel platform WeTravel released their Annual Travel Trends Report which provides insights on adapting to these challenges for success in 2025.

How important is data-driven decision-making for multi-day travel businesses?

Utilizing data analytics is crucial for making informed decisions on pricing, targeting, and marketing strategies. Learn how WeTravel's comprehensive insights empower operators to leverage booking data effectively in our report.

How can I optimize my offerings to cater to newer traveler demographics?

Understanding emerging traveler demographics, such as solo adventurers or eco-conscious groups, is vital. Our Travel Trends Report offers actionable strategies for tailoring your offerings to meet the specific needs of these segments.

What current trends are influencing travel agencies in 2025?

A current travel agency trend is the increasing demand for customized and personalized travel experiences. The 2025 Travel Trends Report highlights how agencies are adapting their offerings to meet these preferences, utilizing data from booking patterns to better serve their clients and enhance satisfaction.

BOOKING BEHAVIORS IN 2025